Furama Hotel, Dalian dialogue assistant general manager and marketing director Mr. Sun Yuanba
Dalian Furama Hotel, opened in 1988, 1996, 2, 22 and 30 level two floor levels, with 620 rooms, standard rooms 32 square meters. Unique location, luxurious modern hotel facilities fully reflect the rhythm of modern life, first-class quality of service to make you feel warm and comfortable. The hotel has deluxe rooms, including executive floor, suites, deluxe suites. "Hotel" had the honor to interview assistant general manager of the Hotel Sales and Marketing Director and Mr. Sun Yuanba.
"Hotel": so many world-renowned hotel presence in Dalian, which is so successful that you have a solid market share protection, your hotel Furama how consumers think of first name?
Mr. Sun Yuanba: Our hotel brand building can be traced back 80 years, first as one of the few five-star hotel, we opened 88 years, when the East Building of the design standards is to lead the industry hardware standards for the construction of 10 years construction time in 92 years, had recovered the cost of investment, this is rare in China. Although 97 years from the beginning been the face of Shangri-La, Hilton and other world brand competition, but we plan ahead 96 years in August on completion of construction of the hotel West Wing to meet the upcoming market pressures. We think that these international hotel brands is not only a kind of pressure on us, but also a spur and promote, we take this perfected. In 2003, we began non-stop East Building's renovation project, transforming the original 832 rooms into 626; and 2007, we proceed to transform West Building, the standard is still 10 years ahead. The 2006 and 2007 Forbes Best Business Hotel Award in China, we are honored as the only hotel in Dalian. We believe that continuous self-transformation, in order to maintain our brand and competitiveness.
"Hotel": We know your peers in the industry with lower hotel movement, which for the hotel personnel training to ensure quality of service plays a vital role. How does your hotel construction professionals?
Mr. Sun Yuanba: When the hotel opened, the relative lack of talent for 80 years, the hotel will have 70% of the management cadres of university graduates. We also hire local management companies, the personnel sent out to specialized training, which is very advanced at the time of a practice. Since 1986, I joined my Furama so far, our management is almost no change jobs, the management has a lot from the owner, general manager of Ye Shi Dalian people can be said to create their own internal management of the few hotels. Now, in this hotel, culture and management style very localized, from different countries and cultural conflict is rarely, because of the hotel management is very solid on the more traditional hotel culture and humanity, for those interested in long-term service hotel staff, we will spend a lot of effort to cultivate them. For the employees, pay and benefits are important, good corporate atmosphere, perfect training system, the staff's personal career development plan is that they are willing to stay in Furama reasons. Some foreigners say when the hotel the hotel has over 300 employees working more than 10 years old when they were very surprised.
Furama Hotel Dalian, launched for business in 1988 and expanded
in 1996, has two towers of a total of 620 standard rooms. Its
exceptional location and luxurious facilities tally to the
extravagance of a modern life while the supreme service offers a
sense of domestic comfort. The Hotel has a variety of deluxe rooms
including the executive floors, suites and luxury suites.
is honored to have a
dialogue with Mr. Peter Sun, the assistant General Manager and
Director of Sales and Marketing of Furama Hotel Dalian.
: While a
surge of world eminent hotels is rushing into Dalian, Furama Hotel
Dalian has successfully maintained a stable market share. How do
you manage to make consumers choose Furama in the first place?
Mr. Peter Sun: Our brand marketing could be traced back
to the 1980s. As one of the selected five-star hotels, we started
business in 1988. The construction standard for the East Tower was
designed to be 10-year more advanced than any existing standard.
The investment cost was already recovered in 1992, which is rare in
Mainland China. Facing competition from international brands such
as Shangri-La and Hilton, we finalized the construction of the West
Tower in August 1996 as a preventive measure. To us, those
international hotel brands are not only competitors but also as
stimuli for self-improvement. In 2003, the 832 rooms in the East
Tower were renovated into 626 brand new rooms. The remodeling of
the West Tower was started in 2007. In 2006 and 2007, Furama Hotel
Dalian was the only hotel from Dalian to be awarded the Forbes Best
Business Hotel in China. We believe that the only way to maintain
our competitiveness is through continuous self-improvement.
: We know that
the staff turnover rate is comparatively low in your hotel, which
is significant for better training results and service quality.
What is your professional development strategy for employees?
Mr. Peter Sun: As early as in the 1980s when
the hotel was launched for business, 70% of the management
employees were college graduates. In addition, employees were
dispatched to Hong Kong for special trainings, which was a
pioneering practice back then. Since I joined Furama Hotel Dalian
in 1986, few people from the management have quit job. The hotel is
well managed by the locals, resulting in a corporate culture and
management style so localized that cultural conflicts seldom occur.
Thanks to a stable management team, the working environment of the
hotel is traditional and humane. No effort would be spared in
providing trainings and further development for staff who intends
to stay. Good salary and welfare being important, employees value
more of a pleasant working sphere, promising training system and
further development plans at Furama. Foreign guests are always
amazed at the knowledge that over 300 employees have worked here
for more than a decade.