Dialogue, Managing Director of Banyan Tree Fam Miss Marina Kleiman
: A
Dialogue with Ms. Marina Kleiman, Managing Director of
Banyan Tree Private Collection
Since launch in 1994, Banyan Tree Group has become the region's leading resort operator. The Group's "Banyan Tree of Mystery" for members to provide world-class resort in a luxury double room in the villa-style swimming pool free of charge 7 nights a year of treatment. Banyan Tree Fam is the first launched in Asia to protect valuable tourist destination club, to provide permanent and transferable membership. By the Banyan Tree Hotel Management Group to manage the Banyan Tree Fam will be more than 20 destinations with vacation home industry, in which a number of tourist to the project being developed. It was a pioneering resort, new ways of promoting high-end tourism. The "Hotel" had the honor to interview the Managing Director Marina Banyan Tree Fam
Ms. Kleiman.
"Hotel": from a ballet dancer to the Managing Director of Banyan Tree Fam, you two completely different areas of its capability, colorful career, rich life experience as well as Banyan Tree accompany with 10 years, all to what your perception?
Marina
Kleiman: I am surprised how you know that I have studied ballet. It was a long time ago the. In fact, not only ballet, I love almost all art. Dance, painting are my hobbies. Although on the surface, I am now very different occupations and ballet, but my understanding is that they have in common, that is, bring joy to others experience. Ballet needs a stage, I am facing is that the audience enjoy and love it, I use my body language to interpret the essence of ballet, bring aesthetic pleasure to the audience and win their applause and flowers; the hotel is also an invisible stage, I try to work with, with my mind and to carefully build the business of these villas to guests bring comfort, warmth and joy, their loyalty and satisfaction is my "performance" the best compliment. I have been able to through thick and thin together and 15 contained the Banyan Tree, Banyan Tree I felt warm and harmonious working environment inseparable.
I remember 94 years when I just joined the first contact Banyan Tree chairman of the Board. He comes to and I am an ordinary employee share a glass of wine just because I poured a little more, this affable style close to the people I was impressed, since then, so my big family to grow up quickly. Banyan Tree in such a competitive market, where competition stand out, unique business model is certainly commendable, but its "people first" is a deep-rooted values. Everyone says to people-oriented, it is not just for the customers for our employees, we value the effectiveness of each of our hotel employees, create good working environment and career development planning, they can exchange for customer satisfaction of pleasure. As for myself, my experience is the most persistent, I have now achieved and the position, and I had decided to Banyan Tree unshaken in the long struggle are inseparable. This is what I want to tell young people now, and sustained, tenacious efforts towards the goal the company set up to let you get achievements. Banyan Tree in 15 years, I have the "luxury" has a more profound understanding. How luxury is not luxurious decoration, how the luxury facilities, luxury Banyan Tree reflected in the exclusive services for guests, to the guests to create an environment to enable them to bathe in and love
In love, to share in family time with their families, friends exchanged sentiments of friendship in a time when more investment, and we is the creator of this platform. Love, affection, friendship is eternal, any financial crises can not destroy. We are not selling luxury, we are human beings in the dissemination of the eternal necessity, of the emotional desire.
"Hotel": "collection" to highlight the distinguished and exclusive, "Banyan Tree of Mystery" is full of mystery; only name on people's curiosity about what it is what kind of hotel? Banyan Tree has it has a kind of relationship?
Marina
Kleiman: "collection" is a way of life, representing the membership and the uniqueness. Since launch in 1994, Banyan Tree Group has become the region's leading resort management side. The "Banyan Tree of Mystery" is the group's brand, it is the first in Asia to protect the resort initiated valuable club, to provide permanent and transferable membership, which provide members with world-class resort in a luxury villa . Banyan Tree Fam will be more than 20 destinations with vacation home industry, and now its two-room luxury villas located in Phuket, Thailand, Seychelles, Bintan Island, Indonesia, China Shangri-La Union; private villas and apartments are located in Italy, Tuscany, France Glass, London, Kyoto, Japan. Over the next few years, Banyan Tree will continue to expand the territory to the Maldives, Mexico Ekaboke, India and Greece Piros Clara.
The end of 2006, we officially launched the Chinese Banyan Tree Fam membership program, once a member, Life Member services not only to enjoy themselves and their children can inherit, like a kind of family assets. Banyan Tree Fam This is a unique value to protect. From time to open an office in Hong Kong's three hotels, today's major tourist attractions around the villa, from the initially mistaken for a furniture store, to the people now in high-end word of mouth among the uniquely leisure vacation, practical things that a growing number of upstarts have discovered the value of it, eager to become a member. Our members know that to join the Banyan Tree, they will not enjoy the hotel suite that fits, but the unique two-room-style villa resort living experience, the kitchen, living room, bedroom, even if they are outside, everything is still
However, the feelings are the same family. Never expire and there is continuity, Banyan Tree Fam habit preferences for well known clients, the service just right for all guests feel warm. Once you know a lot of guests and to experience Banyan Tree Fam do not want to change later. Banyan Tree was chosen to get married, some people choose to engagement, but some people have their own baby Banyan Tree, which for us is really a great honor, so trust us flattered. Many guests took pictures of their baby and we can see how beautiful this moment. Those babies made me feel like my children, warm and sweet beyond words. This is our Banyan Tree Fam, unique holiday villas.
Banyan Tree Private Collection (BTPC) is managed by the
Banyan Tree group, a leading niche resort operator in the
Asia-Pacific since it was founded in 1994. It is the first
assetbacked destination club in Asia offering perpetual and
transferrable membership. BTPC offers members a week's access to
plush signature 2-Bedroom Pool Villa at choice locations worldwide.
Banyan Tree Private Collection will have a portfolio of over 20
destinations including properties in new destinations currently
under development. Grand Hotels magazine talked with Ms. Marina
Kleiman, BTPC's Managing Director to learn about the new trend in
the development and promotion of destinations and high-end
tourism.
Grand Hotels: You had been a ballet dancer before joining Banyan
Tree 15 years ago. How has ballet affected your life and career?
What have you gained from the years with Banyan Tree?
Marina Kleiman: Where did you get the information that I 'd
learned ballet? What a surprise! I learned how to dance ballet many
years ago. In fact, I love almost every art, not only ballet, but
also dancing and painting. Apparently, ballet has nothing to do
with what I am doing now, but they share something in common, which
is to create a delightful experience. As a ballet dancer, I use the
body language to interpret the aesthetics of ballet on a stage and
before an enthusiastic audience, who would applaud and present
bouquets to show their gratitude. Banyan Tree offers an invisible
stage on which I use my head and ability to manage the villas,
working hard to make our guests feel comfortable, relaxed and
delighted. Guest satisfaction and loyalty are the best reward for
my "performance". I think it is Banyan Tree's sweet and intimate
atmosphere that has kept me here for 15 years.
I can still remember when I joined Banyan Tree and met our
Chairman for the first time in 1994. I was so touched because the
Chairman was very approachable and willing to share his glass of
wine with me, an average staff. Since then, I have grown rapidly in
the Banyan Tree family. Why is Banyan Tree so successful despite
the fierce marketcompetitions? It is not only because of the unique
way the company is operated, but also attributed to the
peopleoriented approach it follows. This "people" refers to both
guests and staff. We cherish and take care of every staff, offering
them a good work environment and career development opportunities,
so that they can take care of the guests. As to my personal growth,
I couldn't have been what I am today if I gave it up. My suggestion
to today's young friends is that adhere to the goals set by the
company and work very hard, if you want to be successful. Banyan
Tree has taught me the meaning of "luxury", which is more than
decoration and facilities. Banyan Tree's luxury lies in our
personalized service. We have created a platform for our loyal
customers to share their memorable travel experiences with their
loved ones, their families and friends. Love and friendship are
eternal and can survive an economic crisis. We are not trying to
sell luxury. What we offer is ultimate vacation experiences that
can satisfy your demand for all-time necessities, emotion.
Grand Hotels: What is "Banyan Tree Private Collection"? The name
sounds exclusive and mysterious. Is it connected to Banyan Tree
Hotels and Resorts?
Marina Kleiman: Banyan Tree Private Collection is a lifestyle
shared exclusively by members. Managed by the Banyan Tree group, a
leading niche resort operator in the Asia-Pacific since its
founding in 1994, it is the first asset-backed destination club in
Asia offering perpetual and transferrable membership. Members are
privy to yearly escapades in the most desirable destinations
worldwide. Currently, BTPC owns the top category two-bedroom villas
within Banyan Tree resorts located in Phuket, Thailand; Seychelles;
Bintan, Indonesia; and Ringha, as well as stand-alone private
villas and luxury apartments in Tuscany, Italy; Grasse, France;
London, UK; Kyoto, Japan. In the years to come, BTPC is expected to
add villas in Maldives; Acapulo, Mexico; Kerala, India and Pylos,
Greece. The club's portfolio will continue to expand to over 20
destinations to offer members a wide variety of choices.
Banyan Tree Private Collection was launched in China at the end
of 2006. Members enjoy asset-protection as the club's properties
around the globe are safeguarded by a Trust with independient
Trustees and Directors from the Banyan Tree Group. Furthermore,
since membership is perpetual, members not only enjoy a lifetime of
travel, but can also transfer the membership to their children.
From the three properties when Hong Kong office was opened to a
portfolio of premium villas in destinations worldwide, from being
mistaken as a furniture shop at the beginning to the symbol of
tailor-made travel experience passing from mouth to mouth among
upscale holidaymakers, Banyan Tree Private Collection has been
"Discovered" by a growing number of affluent customers who can't
waitto become a member. Our members know they're going to enjoy a
unique villa experience instead of staying at suites decorated in
the same pattern. With kitchen, living room and bedroom, our villas
create a home-awayfrom-home atmosphere. The membership is perpetual
and transferrable. We provide service based on guest's preferences,
and many of them become loyal customers after staying with us once.
We feel honored since not only did marriage and engagement
ceremonies are held in BTPC, but that some guests even came here to
await the arrival of their new babies. It was a sweet moment when
they showed us the newborn's picture. I feel they're just like my
own kids. Banyan Tree Private Collection offers you sweet and
memorable bespoke travel experiences.
