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Xiamen C & D Tourism Group Co., Ltd. is China’s 100 large enterprise groups – built-fat group’s holding company, founded in 2003, the Group is principally engaged in hotels, travel agencies, travel and transportation of tourism development, operation and management. The company has “Mandarin” high-star hotel management brand, “Yi Hao” business hotel brand, and “Kenfair International Travel” travel service brand.

“Hotel”: can not us a brief overview of your group?

Miss Cao Jin: We are a comprehensive hotel and tourism investment and management of the largest travel group in Fujian Province, Group of 8 hotels are located in Fujian, are our own investment and management. We want to be good national hotel brand, our hotels are located in Xiamen, Quanzhou, Fujian Province, Wuyishan and other economic and cultural center and tourist attractions, are all five-star hotel for business or vacation. Our group has years of history, Mandarin brand has a 24-year history, is one of the first 4-star hotel, 93 five-star hotel, and then became a base for receiving the Ambassador.

“Hotel”: tourism and management is usually two parts of the concept, the Group is how to operate and manage them?

Miss Cao Jin: in the hotel, we felt the market in the second half of last year’s recession and fierce competition with industry, so we speed up the hotel’s central reservation system inputs and construction sites will be Mandarin brand image to promote a successful transition for the set and line Book functional in one of the sites, and increase the portal search sites keyword promotion and forums to promote and achieve 100% monthly sales growth. Howard last year launched Yi Business Hotel, Location boutique business hotel in the city, though not much room, but it is for business customers on the business service facilities, toilet, bed, etc. specifically optimized to meet the needs of business people, and close to the commercial center of Xiamen . The first launch, the occupancy rate of nearly 90%. In the integrated area of tourism, we have a “built-fat,” the international tourism brand, last year’s 100 travel agencies in China ranked the 20th five.

Xiamen C & D Tourism and Hotels
Co., Ltd. Is a sole subsidiary of China’s top 100 enterprise group,
C & D Group mainly engaged in the investment,
operation and management of luxury hotels and travel agencies.
At present, it has top star-level hotels such as Xiamen Yeohwa
Hotel, commercial hotel Yihao Business Hotel, and also
international travel agency, C & D ITS
Co., Ltd.

Grand Hotels: Could you please give us a brief
introduction of C & D Group?

Ms. Soukin Cao: Our group owns 8 hotels located in Fujian
province, constructed and managed by ourselves. We most respect the
management model of Shangri-La Hotel among all the hotels run by
Asians, and we prefer to be the native Shangri-La. We have our
five-star hotels located around the financial centers and tourist
destinations like Xiamen, Quanzhou, Mount Wuyi. Our 6-year old
C & D Group, takes pride in its hotel brand Yeohwa,
which has a history of 24 years and was the earliest four stat
hotel in China. Yeohwa Hotel was also ranked as a 5 star hotel in
1993 and began to host state guests.

Grand Hotels: Generally speaking, tourism and management are
two different concepts, how does your company manage and operate
both of them?

Ms. Soukin Cao: We felt the slowdown of the market and also
the increasingly fierce competition from the second half of last
year, and we acted before the situation got worse by investing over
100 thousand RMB to the CRS of the hotel, turning Yeohwa Hotel’s
website into a multi-functional site which combines brand image
development with other hotel functions. Besides, we stepped up
online sponsor results marketing and promotion efforts in forums,
which contributed to 100% increase by month in sales. Talking of
Yihao Business Hotel established last year, it’s a high-quality
commercial hotel brand, focusing on medium and high end commercial
guests, it provides efficient and cozy services with exquisite
interior decorations and well-equipped commercial functions. What’s
more, the hotel’s location next to the business center of Xiaman
also adds to its competitive strength. When the first Yihao
Business Hotel was opened for business, the Lodging-occupancy
almost reached 90%. And in integrated tourism sector, we have
C & D ITS Co., Ltd, an international travel agency
which ranked 25th place in China Top 100 international
tourist agencies last year.